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2010-2019 - irrepressible boom- world tourism-airlines- Thomas Cook collapse-Airbnb maturity- major emergence –digital- Air Traffic growth – numbers-Forecast-2020- Chinese tourists : A game changer-low cost

2010-2019 The irrepressible boom in world tourism – Air traffic as a positive impact - By Ahmed Haouaria

08 Jan 2020
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The growth of new clienteles, in particular Chinese, the amplification of a digital revolution with notably the rise of Airbnb, the world of travel has experienced a decade of transformations some of them are radicals. Spectacular rise in power of the Airbnb platform and, more broadly, amplification of the digital revolution, the continued development of low cost air transport… The world of tourism and travel ends a decade of profound upheavals, particularly in the behavior and consumption patterns of travelers. More and more travelers, by the way.

Chinese tourists : A game changer

The expansion of the travel industry has not ceased in the last ten years. The 2010s had however started in a sad way. For the World Tourism Organization (WTO), 2009, marked by a violent economic shock, had been "the worst year in sixty years", with a number of international visitors down 4.2%, to 880 million. But from 2010, world tourism started again, and flies from record to record.The number of international visitors thus reached 1.4 billion in 2018, a threshold that the UNWTO aimed for in 2020. Regarding 2019, the organization confirmed, last September, its growth forecast of between 3 and 4 %, which corresponds, she underlined, to the "historical trend" of world tourism.In fact, sectoral growth exceeds that of the world economy, supported by the emergence of new Asian and South American clienteles, the spectacular increase in the number of Chinese travelers being obviously the most salient element: their number has more than tripled in ten years, already exceeding 150 million in 2018.This upheaval, just begun, in view of the gigantic demographic potential that constitutes the ex-empire of the Middle, concerns, in the first place, Asia-Pacific, principal zone of displacement of the Chinese travelers. The development of air transport contributes to this inexorable growth in world tourism.

International air traffic in 2019: The surprising developments

The latest data, which analyzes global aviation capacity, flight searches and more than 17 million flight booking transactions per day, reveals that in 2019, growth in international air travel, as measured by travel by passengers, increased 4.5%. It is well ahead of global economic growth, but it is significantly slower than last year (6.0%). In addition, it is slower than the trend of the last decade, which has averaged 6.8% per year. However, the outlook for the next three months is much more optimistic.

Air Traffic growth in numbers: Forecast for 2020

The increase will be greater for leisure than for business travel.The increases will be larger for vacationers than for business travelers, according to a survey commissioned by The Go Group, one of the largest providers of airport shuttles.More than a third (34%) of those surveyed for this Go Group survey agreed that they plan to travel more for leisure this year than in 2019. However, business travel will experience a smaller increase, since only 15% of respondents indicated that they would travel more often for work in 2020.These figures differ from a similar survey conducted last year, in which 24% of respondents said they would travel more for leisure and 20% more for work in 2019 compared to 2018. Only 6% of this year's survey participants said they plan less pleasure travel in 2020, while 16% will travel less on business - a significant change from 5% last year.

The major emergence of digital – Digital is everywhere

 Since the mid-1990s and the first commercial websites launches, travel has been at the forefront of the digital revolution. But the past decade has given rise to its amplification. Travel preparation and online booking, which were the first material for the general public, have become reflexes.The French, for example, who were engaged rather late by this digital revolution compared to the Scandinavians or the British, are increasingly asserting themselves as "e-travelers" according of the study carried out each year by the Raffour Interactif company. In 2018, 79% of French purchased their travels on the web, an increase of 28 points compared to 2009. Similarly, 55% of them reserved everything or part of their stays on the Internet and paid online, an increase of 20 points in less than ten years.This digital revolution is always appearing more multifaceted in a particularly diversified sector, the smartphone having multiplied the uses. Ever more targeted commercial canvassing, conversational agent (chatbot), operator applications, or even personalized travel assistant are part of the “e-travel” landscape, as is the use of geolocation by tourists in town or the holidaymaker driving his vehicle. What consolidate the presence and progression of titans of the Net who make the rain and the good weather.

Thomas Cook collapse vs Airbnb maturity 

This telescoping of two major events of the year 2019 could sum up, alone, these ten years of digital revolution: while Airbnb is preparing plans to go public in 2020; The home-sharing rental startup was last privately valued at $31 billion in September 2017, according to PitchBook, the British Thomas Cook, the oldest tour operator in the world - his origin dates back to the 1860s - the European number two in tourism behind the German giant TUI, is sold by apartments, after declaring bankruptcy last September.

Fall of Thomas Cook disrupts vacation of 600,000 touristsOperational since August 2008 and now valued at more than $ 30 billion, Airbnb is now more than the original platform for renting accommodation between individuals, transforming over time into a global brand of travel: proposals for hotel rooms, restaurants, experiences and activities at its place of destination, Airbnb broke through in all directions, also eyeing business travel.Ardently desired by professional organizations in the hotel industry, the regulatory constraints, which have multiplied, have not stopped the emergence of this American juggernaut. It was such that it did not just shake up the traditional players in the travel world. Terror of hoteliers and tour operators in the 2000s, Expedia believed that it would respond with the takeover, at the end of 2015, of the HomeAway platform, - acquired in 200. Four years later, the American group, also shaken by Booking.com, is entitled to a home revolution: the board of directors has just dismissed the managing director and its financial director, judging the performances of Expedia disappointing. This vibrant decade for the world of travel ends with a crucial issue for the decade to come: Earthlings will have to make compatible the increase in travel which seems inevitable with the necessary fight against global warming and the containment of over tourism , the effects of which are evident for many global “spots”.

 

 

 

 

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